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We are thrilled to announce we are supporting TWO charities in 2024!

Our main chosen charity for 2024 is:


Restoring and protecting our precious environment


The Superhero’s focus is always on supporting worthy local causes. This time, we could not have chosen one any closer to home, and so it gives us enormous pleasure to announce that the main charity for 2024 is the Burnham Overy Harbour Trust.


We will specifically be raising funds for the vital work involved in restoring the creek we all love so much. This will primarily involve the restoration of the groynes which are crucial in preventing the creek from silting up, as well as taking important measures to reduce erosion of the marshes. Burnham Overy Staithe’s salt marshes and creeks are a Site of Special Scientific Interest due to their unique biodiversity, range of ecosystems and large number of habitat specific plants, some of which are extremely rare.


Importantly, we wholeheartedly believe that the work will secure this fragile and incredibly important landscape for the next generation. This will be the Norfolk Superhero’s first environmental cause and we believe it could not be more apt for us to be supporting a significant project at the home of the Superhero.

Our second chosen charity for 2024 is:


A highly specialist volunteer lowland search and rescue team


In 2024, we will also be raising funds for our long-standing volunteer water safety team members, the Norfolk Lowland Search and Rescue (NORSLAR). Over the years, they have been a reassuring presence for many Superheroes during the Swim and Kayak legs providing rescue and safety personnel out on the water. We are delighted to support them by fundraising to help buy two new boats and specialist equipment for their continued county-wide assistance in times of flood or emergency.

NORLSAR, which is entirely volunteer staffed, has been providing the emergency services and the community of Norfolk with specialist expertise to search for vulnerable missing people, 24 hours a day, 7 days a week, 365 days per year. In short, the incredible work of these specialist volunteers is crucial to our community and we are delighted to be able to support them.

Previous charities we have supported

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Nourishing Norfolk

Nourishing Norfolk is an innovative response to providing lower-cost food for people struggling to make ends meet. Food insecurity poses a significant challenge to thousands of people living in Norfolk. Until we tackle the basic need of being able to eat, we cannot address the wider challenges that many communities face in Norfolk.

Money Raised: £221,000

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Holt Youth Project

The Holt Youth Project was established by Julie Alford in the town of Holt in North Norfolk and is a charity that provides a safe environment for young people to socialise and learn vocational skills. They support young individuals with mental health, learning disabilities, NEET’s and Asperger’s or Autism.

Money Raised: £117,000

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2020 -2021*

East Anglia Children's Hospice

EACH care's for children & young people with life-threatening conditions across Cambs, Essex, Norfolk & Suffolk and support their families. This can be at home, in a hospital or at one of three hospices at Milton, The Treehouse and The Nook. We rely on voluntary donations for the majority of our income.


Money Raised: £30,000

*Event cancelled in 2020 & 2021 due to Covid-19

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The Benjamin Foundation

The Benjamin Foundation is a charity which originated in North Norfolk in 1994 and has since grown to support over 2,500 people across Norfolk and Suffolk each year.   It helps local children, young people and families dealing with challenges across a diverse range of issues.

Money Raised: £103,000

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Heritage House Daycare

Heritage House is a daycare centre less than 4 miles away from Burnham Overy Staithe. It offers day care to the frail and elderly of North Norfolk.

Money Raised: £75,000



Norfolk Superhero Foundation

The Norfolk Superhero Foundation was set up for us to support a number of small mental health and well being charities in Norfolk this year.

Money Raised: £73,000

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East Anglian Air Ambulance

East Anglian Air Ambulance (EAAA) is a charity providing a helicopter emergency medical service (HEMS) for the people of East Anglia. Since their launch in 2000 they have attended over 20,000 lifesaving missions, touching the lives of many thousands of people.

Money Raised: £86,000



RNLI Wells Lifeboat

Wells-next-the-Sea RNLI Lifeboat Station houses an all-weather lifeboat and an inshore lifeboat to save lives and assist with emergencies around Wells and off the North Norfolk coast. Manned by volunteer crews, the boats are ready to launch within minutes, 24 hours a day, every day of the year.

Money Raised: £62,000



Nelson's Journey

Nelson's Journey are a Norfolk charity that supports children and young people up to their 18th birthday that have experienced the death of a significant person in their life. We offer one-to-one support and opportunities to meet other children of a similar age who have also experienced a bereavement.

Money Raised: £67,000

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