Our chosen charity for 2022 is:


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Help support young people all over North Norfolk

This year, all funds raised from Norfolk Superhero 2022 will go to the funding of The Holt Youth Project. The Holt Youth Project was established by Julie Alford in the town of Holt , North Norfolk and is a charity that provides a safe environment for young people to socialise and learn vocational skills. They support young individuals with mental health, learning disabilities, NEET’s and Asperger’s or Autism.

During the Covid-19 pandemic, they delivered distant mentoring sessions online involving cookery workshops and mindfulness sessions to both young people and families. The charity was awarded both Covid-19 response and resilience grants to purchase equipment needed to deliver these remote programmes and expand their service to more young people with valuable ‘talk time’.

It was evident a high percentage of young people struggled with the pandemic and issues emerged like loneliness, uncertainty about the future and feelings of depression or anxiety and some individuals were rather vulnerable and struggling to cope. In addition, all primary school pupils had been given work to complete at home which created friction and anxiety within families and some parents were unable to cope.

Previous charities we have supported

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The Benjamin Foundation

The Benjamin Foundation is a charity which originated in North Norfolk in 1994 and has since grown to support over 2,500 people across Norfolk and Suffolk each year.   It helps local children, young people and families dealing with challenges across a diverse range of issues.  


Money Raised: £103,000

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Heritage House Daycare

Heritage House is a daycare centre less than 4 miles away from Burnham Overy Staithe. It offers day care to the frail and elderly of North Norfolk.

Money Raised: £75,000



Norfolk Superhero Foundation

The Norfolk Superhero Foundation was set up for us to support a number of small mental health and well being charities in Norfolk this year.

Money Raised: £73,000

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East Anglian Air Ambulance

East Anglian Air Ambulance (EAAA) is the charity providing a helicopter emergency medical service (HEMS) for the people of East Anglia.Since their launch in 2000 they have attended over 20,000 lifesaving missions, touching the lives of many thousands of people.

Money Raised: £86,000



RNLI Wells Lifeboat

Wells-next-the-Sea RNLI Lifeboat Station houses an all-weather lifeboat and an inshore lifeboat to save lives and assist with emergencies around Wells and off the North Norfolk coast. Manned by volunteer crews, the boats are ready to launch within minutes, 24 hours a day, every day of the year.

Money Raised: £62,000



Nelsons Journey

Nelsons Journey are a Norfolk charity that supports children and young people up to their 18th birthday that have experienced the death of a significant person in their life. We offer one to one support and opportunities to meet other children of a similar age who have also experienced a bereavement.

Money Raised: £67,000